The Modern Marketing Funnel
A modern marketing funnel aims to convert awareness into interest, then into a desire to buy. It should serve as a guide to the various stages of the funnel, from initial contact to the final purchase. In addition, a 2020 funnel should consider the consumer’s behavior after the initial purchase and continue to attract new customers. Let’s take a closer look at the steps involved in achieving this goal. In the first stage, the customer is aware of the benefits of using a product or service and is looking for a solution.
In the second stage, the customer is already engaged, or they may have been referred to the business. In the early stage of the interaction, the customer may intend to buy, or he may already be a customer. This is referred to as the “intent to buy” stage. According to the CEB, 57% of B2B customers cross the funnel independently. In addition, access to information has increased, and today’s customers expect more than just a product or service.
The final stage of the customer journey is centered on revenue-building and customer loyalty. In the modern marketing funnel, prospects are identified as customers, and clients become brand advocates and refer friends. The biggest challenge for marketers today is producing content that prompts the purchase decision. A circular model, which focuses on customer advocacy, maybe the best solution. But if you are unsure about the steps of the modern marketing funnel, you can use the Total Product Marketing (TPM) process.
The first stage in a modern marketing funnel is referred business. In a traditional marketing funnel, the customer is already interested in a product or service. They may even be an existing customer. In this case, the CTA is positioned further down the page. This step in the process is called intent. A positive buying experience can lead to referrals, fuel the top of the marketing funnel. In addition, a positive experience can lead to a lifetime customer value.
The second stage is the conversion. The modern marketing funnel is a process where the customer is guided from beginning to end. The first is the first purchase, and the second is the referred purchase. The third stage is the referral. This stage occurs when a satisfied customer shares a positive experience with their friends. They will become a valuable customer for the brand. So, it is essential to understand the steps of the funnel and make them easier to understand.
The next step is re-engagement. The first stage of the funnel is the conversion. The second stage is the re-engagement process. These are the two most important steps in the modern marketing funnel. If the customer is happy, the company should follow the same path to build a loyal customer. As a result, they’ll be more likely to return to the store and share the experience with others.
The modern marketing funnel is not a linear process. Instead, it is a process of interaction and discovery. Unlike the traditional marketing funnel, the modern marketing funnel doesn’t end with the first purchase. It moves to the next phase, the post-purchase stage. Increasing the value of a customer’s experience is crucial for the company. A good customer experience is key to increasing sales and profits. The consumer journey begins with the first purchase and continues through the last one.
The modern marketing funnel is not a straight line but a process that helps businesses maximize leads and conversions. The top stage of the funnel includes the initial purchase, the most common step in the purchasing process. However, the modern funnel can also include a secondary CTA further down the page. The bottom part of the funnel is the post-purchase stage. If the customer has a good experience, they will be a loyal customer for life.
The modern marketing funnel incorporates platforms, people, and processes. The graphic shows the cogs of the digital marketing machine. The top stage is where the customer buys the product. The top stage is where the consumer interacts with the brand. The bottom stage is the initial research. The customer is then identified as a buyer. A successful buying experience can generate referrals that fuel the entire marketing funnel. If the consumer finds the company useful, they will recommend the business to their friends.