Inbound Marketing Trends
Inbound marketing trends are constantly changing, but one trend that has been around for years is video. Video content is a fantastic way to engage your target audience and offers real value. Studies show that interactive content converts visitors to customers 70% of the time. By comparison, passive content only converts 36% of the time. Also, videos take up more space than text, but they are worth the extra effort. Here are three examples of how video content can transform your online business.
Consumers love interacting with brands, so leveraging email is a great way to connect with them. Research shows that 89% of customers say that UGC influences their purchasing decisions, so it’s essential to avoid overt advertising and focus on authentic interactions. In the coming year, AI-powered marketing will also be a big inbound marketing trend. This technology will enable businesses to customize their campaigns and reach more potential customers. The future of marketing is all about data.
Forms will continue to be a crucial component of inbound marketing. Whether you’re selling a product or a service, forms are essential tools for qualifying contacts. They allow you to assess whether a contact is a potential customer. However, don’t overwhelm your form with too much personal information, which may discourage your user from completing it. In addition, a progressive form will save their information so that they don’t have to return to your site.
The power of UGC content will be a top inbound marketing trend. According to HubSpot’s New Best Practices model, UGC content has a higher engagement rate than brand-created content. This trend will also boost ROI in the coming years. With AI, marketers can target their campaigns and tailor them to a specific audience. This can be a great way to attract customers and boost ROI. So, consider these inbound marketing tips if you’re looking for an inbound marketing trend for next year.
Email marketing continues to be an essential part of inbound marketing trends. For example, email marketing has proven to be an effective method for connecting with your target audience, improving sales and ROI. But email marketing is tough competition. With hundreds of emails being sent daily, it can be hard to get people to open and read your emails. Despite the increasing number of emails, next year, AI-powered marketing will be the top inbound industry trend.
Natural Language Processing (NLP) is a growing area of artificial intelligence. It’s a critical inbound marketing trend for the next few years. Its latest NLP systems will differentiate between brand information and genuine intent to buy. This is one of the most promising inbound marketing trends of the coming years for marketers. Further, it will identify users’ needs and interests and provide them with a list of those who are most likely to be interested in buying their products.
A significant trend in inbound marketing is the use of micro-influencers. While traditional blog content continues to be a dominant aspect of inbound marketing, it has become increasingly interactive. Companies create interactive content in various forms, including webinars, interactive apps, calculators, and polls. While traditional blog content remains a top inbound marketer’s arsenal, the use of artificial intelligence (AI) is also becoming more prevalent.
The popularity of video is growing. Short-form videos are vital inbound marketing, and Google’s popularity has grown in recent years. Almost seventy percent of consumers believe that UGC influences their purchasing decisions, so businesses must avoid overt advertising. Personalized content can also increase your audience’s time on-page and engagement levels. This means that the content you create is more relevant to them than ever before and will generate more leads.
Using micro-influencers is a great way to reach out to your target audience and increase ROI. While this method is relatively new, it has already proven to be highly effective, resulting in a 300% increase in sales. Besides being an excellent resource for boosting ROI, emails are also a great place to build relationships with your target audience. This is an important reason why it’s essential to implement email marketing strategies.