How to Use Google to Market Your Business Using PPC
Every Internet marketer has at one point or another in their lives wondered how to use Google to market your business. It’s the holy grail of Internet marketing, and every serious Internet entrepreneur dreams about being able to do it. And if you’ve thought about using Google for your marketing campaigns, then you probably know how to use Google. But how?
First of all, you need a website, ideally one with a nice professional design that speaks to your prospects and makes them want to visit. Remember, you don’t need to have fancy graphics. You can use basic black text on white backgrounds, or you can use as many visual cues and color schemes as you like. But the point is that you should have a website that speaks to your prospects, and gives them reasons to come back to your site. Once you have a nice site, you’re ready to start learning how to use Google to market your business.
The very first thing you should do when learning how to use Google to market your business online is to learn how to use Google Webmaster Tools. Google Webmaster Tools is the Internet’s answer to the well respected Search Engine Optimization (SEO) tools that all the big businesses use. Basically, it will tell you which of your webpages are ranking well for keywords that are correlated with your business. This is incredibly valuable because it gives you an idea of how to use Google to market your business. As you learn how to use Google to market your business, you’ll find that SEO can be quite helpful.
Next, you need to build a targeted traffic stream. I don’t care how you do it. If you throw up a website and hope that people will just come and read it, you’re going to fail. You must target your website traffic specifically. The best way to do this is to write articles and create content that are focused on your business and the services or products that you provide. Also, remember to link your content to whatever pages you think would benefit from a link such as your own.
It doesn’t end there, though. You also need to learn how to use Google to market your business through PPC or pay per click advertising. With PPC advertising, you bid on keywords that are associated with the products or services you provide. When a potential customer searches for the product or service that is displayed in your ad, if your keyword is included, Google will display your ad on the first page of Google. It will be displayed for a certain period of time based on how much you are bidding for the keyword.
If you really want to know how to use Google to market your business using PPC, you need to understand how to properly target your market. One thing to consider is that your ad should not appear on a site that is considered to be spam. For example, you want to make sure that your ads do not appear on sites that only receive a few clicks. Your ads must fit in with the content on that site. Google will also look for certain factors in order to determine if your ad is relevant to the site.
As far as how to use Google to market your business using PPC, another important factor to remember is that you must be consistent in your pay per click spending. Otherwise, it will simply be a waste of money. Google has a minimum budget per click, and if you do not follow their guidelines, you may end up getting no clicks at all. They have a system where you are able to set up your own bidding strategy, which will then be enforced for you by their system of checking your account. So, it is very important that you become consistent with how much you are willing to spend each time your ad is displayed.
Now that you know how to use Google to market your business using PPC, you need to make sure that you get plenty of traffic to your website. One of the best ways to do this is through article marketing. Write articles related to the products or services you offer, and then submit them to the article directories. Each time an article is published, you will be given a link back to your website. This will increase traffic to your site substantially, and over time, you may find that you will start to generate a full-time income simply by doing this.